SEO and Meta Tags

META Tags are HTML tags which provide information that describes the content of the webpages a user will be viewing. Search engines have recognized that website owners and administrators can use this resource to control their positioning and descriptions in search engine results. Many search engines have now incorporated reading META tags as part of their indexing formulas. The goal of this guide is to help webmasters understand the most frequent META tags, their application and usage. From below, select those META tags which you would like to learn about.

The Title Tag is the main Heading for your website

Search engines that support META tags will display the title in the top bar of your broweser. A very important, if not the most important tag on your website.

The Description Tag is a general description of what is contained in your webpage

Search engines that support META tags will often display the Description META tag along with your title in their results. Search engines will often capture the entire META tag of your description field, but webmasters should bear in mind that when a search engine displays the results to a user, the space is limited, usually under 20 words which you can use to grab the attention of a user. For this reason, when creating your META tags, webmasters should make the first sentence of their description field to capture the attention of a user and use the rest of the description tag to elaborate further.

The Keywords Tag is a series of keywords that represents the content of your site

Search engines that support META tags will often use the keywords found on your pages as a means to categorize your website based on the search engines indexing algorithms (proprietary algorithms which index your website in search engine databases). Ensure you choose keywords that are relevant to your site and avoid excessive repetition as many search engines will penalize your rankings for attempting to abuse their system. Similar to the Description META Tag, search engines give priority to the first few words in your description, so focus on your main keywords and then elaborate further by using synonyms or other related words.

The Robots Tag declares to search engines what content to index and spider

Robots, also known as spiders, are automated mechanisms that spider your site, or search your site on how to categorize the information you submitted to the search engine. Typically, a website owner would submit the main page and the robots would visit your site and collect all subpages and related links from your main page. However, this tag enables you to control which pages you would like spidered, and which to ignore. For instance, certain webpages and directories (ie: CGI Scripts) you may not want indexed in the search engines. Using the robots tag, you can define which pages to follow, which to index and which to ignore completely.

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